The headline is too short to say what happened.
Why it matters to readers. Readers decide whether to click from the headline alone.
Desk · 2 min
→ Add the key name, place or number to the SEO headline.
Galley · story grade
Your story, graded
Fix this firstThe headline is too short to say what happened. Desk · 2 min
Quality against reach
Quality is what the page shows of the reporting: byline, named sources, depth. Reach is how well it is set up to travel: timing, demand for the topic, the site's standing. Read it as a guide to where effort pays, not a traffic forecast.
Potential
46
Quality
64
Reach
37
27 pt · held back
Quality 64, reach 37: good journalism that is not set up to travel · low potential
Where it can be found
Discover
52
- Held back by: How recent it is (nothing to fix)
Google News
50
- Held back by: Byline, News sitemap (nothing to fix), How recent it is (nothing to fix)
Google Search
90
- Held back by: Links to your other stories
For your desk
Changes an editor or reporter makes in the CMS.
Some photos have no description for blind readers.
Why it matters to readers. Screen-reader users hear nothing where the photo is.
Desk · 2 min each
→ Fill in each photo's alt text: one sentence on what it shows.
No named expert or official is quoted.
Why it matters to readers. Readers want to see who stands behind the facts.
Desk · depends
→ If the story makes claims, quote a named person with their role.
We couldn't find who wrote this story.
Why it matters to readers. Readers trust a story more when they can see who reported it.
Desk · 2 min
→ Add the reporter as author in the CMS; if it's there, ask the web team.
For your web team
- Technical term
author in page + JSON-LD- What to change
- Print the author's name on the page and in the NewsArticle author field.
- Example
"author":[{"@type":"Person","name":"Reporter Name","url":"https://example.com/author/reporter-name"}]- How to check it's fixed
- View source of a story and search "author": the reporter's name should follow.
The story barely links to your other stories.
Why it matters to readers. Readers who finish it have nowhere to go next on your site.
Desk · 5 min
→ Link three to five related stories, on words that say what each is about.
For your web team
Site changes. Most are made once and fix every story.
Trackers load with no sign of a consent banner.
Why it matters to readers. Readers are not asked before being tracked, which can breach their data-protection rights.
Web team · 1 day
For your web team
- Technical term
consent-management platform (CMP)- What to change
- Add a consent platform that holds trackers until the reader agrees.
- Example
Load the analytics tag only after the consent platform reports agreement.
- How to check it's fixed
- Open the site in a private window: a consent banner should appear before anything else.
15 of 18 checks passed.
Send to your web team
Every web-team item, as one checklist to copy, email or print.
For the web team — https://behanbox.com/2026/06/14/behanvox-tragic-comedy/
[ ] 1. consent-management platform (CMP) (once for the whole site; 1 day)
Problem: Trackers load with no sign of a consent banner.
Change: Add a consent platform that holds trackers until the reader agrees.
Example: Load the analytics tag only after the consent platform reports agreement.
How to check it's fixed: Open the site in a private window: a consent banner should appear before anything else.
Graded by Galley · onlinejourno.com
That was one story.
After publication, Frontmatter goes through everything you publish with the same checks and finds the stories whose quality outran their reach.