The story has no subheadings.
Why it matters to readers. On a phone, a long story without subheadings is a wall of text readers skip.
Desk · 10 min
→ For a long story, add two or three Heading 2 subheadings; a short story needs none.
Galley · story grade
Your story, graded
Fix this firstMore than one line is marked as the main heading. Web team · 1 hour
Quality against reach
Quality is what the page shows of the reporting: byline, named sources, depth. Reach is how well it is set up to travel: timing, demand for the topic, the site's standing. Read it as a guide to where effort pays, not a traffic forecast.
Potential
54
Quality
80
Reach
40
40 pt · held back
Quality 80, reach 40: good journalism that is not set up to travel · low potential
Where it can be found
Discover
65
- Held back by: How recent it is (nothing to fix)
Google News
75
- Held back by: News sitemap (nothing to fix), How recent it is (nothing to fix)
Google Search
76
- Held back by: Links to your other stories
For your desk
Changes an editor or reporter makes in the CMS.
Some photos have no description for blind readers.
Why it matters to readers. Screen-reader users hear nothing where the photo is.
Desk · 2 min each
→ Fill in each photo's alt text: one sentence on what it shows.
The story barely links to your other stories.
Why it matters to readers. Readers who finish it have nowhere to go next on your site.
Desk · 5 min
→ Link three to five related stories, on words that say what each is about.
For your web team
Site changes. Most are made once and fix every story.
More than one line is marked as the main heading.
Why it matters to readers. Screen-reader users can't tell which line is the headline.
Web team · 1 hour
For your web team
- Technical term
multiple <h1> elements- What to change
- Keep one <h1> for the headline; make logo and widget titles <h2> or <div>.
- Example
<h1>Headline</h1> … <h2 class="widget-title">Most read</h2>
- How to check it's fixed
- View source of any story and search <h1: it should appear exactly once.
Trackers load with no sign of a consent banner.
Why it matters to readers. Readers are not asked before being tracked, which can breach their data-protection rights.
Web team · 1 day
For your web team
- Technical term
consent-management platform (CMP)- What to change
- Add a consent platform that holds trackers until the reader agrees.
- Example
Load the analytics tag only after the consent platform reports agreement.
- How to check it's fixed
- Open the site in a private window: a consent banner should appear before anything else.
15 of 18 checks passed.
Send to your web team
Every web-team item, as one checklist to copy, email or print.
For the web team — https://india.mongabay.com/2026/10/one-orangutan-goes-home-will-the-five-babies-follow/
[ ] 1. multiple <h1> elements (once for the whole site; 1 hour)
Problem: More than one line is marked as the main heading.
Change: Keep one <h1> for the headline; make logo and widget titles <h2> or <div>.
Example: <h1>Headline</h1> … <h2 class="widget-title">Most read</h2>
How to check it's fixed: View source of any story and search <h1: it should appear exactly once.
[ ] 2. consent-management platform (CMP) (once for the whole site; 1 day)
Problem: Trackers load with no sign of a consent banner.
Change: Add a consent platform that holds trackers until the reader agrees.
Example: Load the analytics tag only after the consent platform reports agreement.
How to check it's fixed: Open the site in a private window: a consent banner should appear before anything else.
Topic and tags
Topic:
MongabayMongabay Environmental NewsEnvironmental NewsConservation News
Graded by Galley · onlinejourno.com
That was one story.
After publication, Frontmatter goes through everything you publish with the same checks and finds the stories whose quality outran their reach.